NO. 07 BROOME CURL SHAMPOO

THE BROOME STREET WASH PROTOCOL: CLEANSE WITHOUT COLLAPSE

For men with wavy (Type 2) or curly (Type 3) hair, washing is where most styling routines fail before they even begin. Because curved hair follicles make it harder for natural scalp oils to travel down the hair shaft, textured hair is naturally prone to dryness and frizz. When you wash with a standard drugstore shampoo, harsh sulfates strip the little lipid protection your hair has—leaving you with an unruly, static-charged mess.

Born on Broome Street in Lower Manhattan and formulated for daily routines across the United States, No. 07 Broome Curl Shampoo resets the equation: delivering a deep, satisfying scalp cleanse that leaves waves and curls soft, springy, and structurally intact.

HOW NNYMAX® MICELLAR CUTICLE-LOCK TECHNOLOGY WORKS

Great curls aren't styled into existence—they are revealed in the shower through proper pH and lipid management. NNYMax® Micellar Cuticle-Lock Technology upgrades your daily wash across three clinical phases:

1. Selective Micellar Cleansing: Sodium Cocoyl Isethionate and Cocamidopropyl Betaine form cushiony micro-micelles that target dirt, sweat, and old styling products while leaving your hair’s structural lipid layer untouched.
2. Cuticle Alignment & Static Control: Lactic Acid lowers surface pH to flatten raised cuticle scales, while Inulin and cationic Guar neutralize the negative electrical charges that cause frizz and tangling.
3. Lipid & Bounce Replenishment: Argan Kernel Oil, Aloe Vera Juice, and Linseed Extract feed thirsty follicles with lightweight moisture and polyphenol antioxidants (Grape and Coconut Fruit Extracts), restoring natural bounce and root lift.

CLEAN APOTHECARY & BARBER-GRADE STANDARDS

• 100% Vegan & Sulfate-Free: Formulated without SLS, SLES, parabens, heavy non-soluble silicones, or drying alcohols.
• Everyday Scalp Safe: Balanced with prebiotic chicory Inulin and Glycerin to support all scalp types—from dry and flaky to post-gym oily.
• Complete Wash-to-Style Architecture: Pair with the 3-in-1 Curly Hair Treatment for deep conditioning and No. 07 Broome Curl Texture Mist for crunch-free daily definition.

Sulfate-Free Buildup Detox: A high-density coconut surfactant matrix (Sodium Cocoyl Isethionate & Coco-Glucoside) removes sweat, pomade residue, and urban grime without drying out the scalp.

Acid-Balanced Cuticle Seal: Lactic Acid and Citric Acid smooth down rough, raised hair cuticles during rinsing, locking out humidity and eliminating post-shower frizz.

Weightless Coil & Wave Memory: Linseed (Flax) Extract and cationic Guar neutralize static charge and keep Type 2 and Type 3 patterns springy, separated, and easy to shape.

Prebiotic & Lipid Nourishment: Inulin supports a healthy scalp microbiome while Argan Oil and Aloe Barbadensis Juice restore softness without flattening root volume.